Privacy Policy
Last Updated: January 2026
Milton Keynes Wills ("we," "our," or "us") operates the miltonkeyneswills.co.uk website. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website featuring King Casino and related affiliate content.
Information We Collect
We may collect information about you in a variety of ways. The information we may collect on the Site includes:
- Personal Data: Name, email address, phone number, and other contact information you voluntarily provide
- Technical Data: IP address, browser type, operating system, and device information
- Cookies: Information stored through cookies and similar tracking technologies
- Usage Data: Pages visited, time spent on pages, links clicked, and referral sources
How We Use Information
We use the information we collect for the following purposes:
- Analytics and tracking of affiliate referrals to King Casino and partner operators
- Improving website functionality, user experience, and content
- Sending promotional emails and updates (with your consent)
- Compliance with legal obligations and fraud prevention
- Understanding user behaviour to enhance our services
Cookie Policy
We use cookies and similar technologies to enhance your experience. Types of cookies used include:
- Essential Cookies: Necessary for site functionality
- Analytics Cookies: Track user behaviour and site performance
- Affiliate Tracking Cookies: Monitor referrals to partner casinos
- Marketing Cookies: Deliver targeted content and advertisements
You can opt-out of non-essential cookies through your browser settings or our cookie consent banner. Note that disabling cookies may affect site functionality.
Third-Party Links
Our website contains links to third-party websites, including King Casino and other affiliate partners. We are not responsible for the privacy practices, content, or policies of these external sites. We strongly encourage you to review their individual privacy policies before providing any personal information or engaging in gambling activities.
Your Rights
Under the UK General Data Protection Regulation (GDPR) and Data Protection Act 2018, you have the right to:
- Access your personal data
- Correct inaccurate data
- Request deletion of your data
- Restrict processing of your data
- Object to processing
- Data portability
- Withdraw consent at any time
To exercise these rights, please contact us using the details below.
Data Retention
We retain personal data for as long as necessary to fulfill the purposes outlined in this policy, or as required by law. Affiliate tracking data may be retained for extended periods to calculate commissions accurately. You may request deletion of your data subject to legal obligations.
Contact Us
If you have questions about this Privacy Policy, wish to exercise your rights, or have concerns about our data practices, please contact:
Email: privacy@miltonkeyneswills.co.uk
We will respond to your inquiry within 30 days. If you are unsatisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO).